Italian luxury design house Missoni partnered with Target to launch a 400+ item line, all hallmarked with their signature zig-zag textile patterns. The Target Corporation, however, was outdone by its own marketing & promotion on Tuesday, September 13th when the highly anticipated Missoni home goods and clothing line exclusively for Target launched, then sold out online and in most stores its first day, even haulting the powerhouse retailer’s website for nearly 12 hours.
According to their website, the company refers to the assortment as “Target’s largest limited-time designer collection to date, Missoni for Target reflects the Missoni values of family, color and quality. Offering a modern, fresh take on the late 1960s, an era during which the Missoni brand flourished into a global force in fashion, the collection features intertwining textures and patterns in a variety of bold colors such as purple, blue, black and coral.”
The Missoni for Target home goods collection included draperies, rugs, pillows, towels, and dinnerware. The legendary textile house was initially supposed to sell this exclusive line through Target until October 22, but the company reports that unprecedented demand for the goods may prevent them from doing so.
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