Color Forecasting, wait.. what??

Many people in the business of design, fashion, and decorating will throw around vocabulary that can sometimes be confusing, one of the biggest questions people have is "what does color forecasting mean?" Color Forecasting is a prediction of colors that will become popular during a specific period of time. Have you noticed the coral reds, bright yellows, neutrals, and grays? Those are all part of the color forecasting. The importance of this in design and fashion are critical, color is what they are completely based around! So next time you go to look for a fabric or pick out a shirt at your favorite boutique, just remember, color forecasting was the reason for that item!!